Is Zoella a positive role model?
I think that Zoella is a positive role model, this is because she has inspired so many young people to have the confidence of using an online media platform to express themselves. An article by Vicky Chandler states that she would love "a relatable girl-next-door like Zoe... to give her tips and ideas". This shows that a lot of people are able to relate themselves with Zoella, Not only that but, she has also shared her tips and ideas to her viewers. She acts like a friend to them by doing what she enjoys to do (beauty and fashion). She also have build up trust over years to be able to open up and talk about mental health issues and her anxieties. Furthermore, she uses a direct mode of address to communicate to her viewers which will then bring the relationship between her and her viewers closer.
Zoella could be a guide to the many people that care about how they physically present themselves in front of others. And of course, it does not mean that everything that she showcases are the key to perfection. Everybody has their own unique styles and for them Zoella's video can be a way to find inspiration. They can adapt her styles and add some of their own touches. Moreover, for those who are interested in beauty, Zoella's reviews can act as a guideline to what products to buy. Her reviews can inform many people about a product, it could also advertise the product itself. This benefits the brand of the product she is reviewing, herself (she is doing what she enjoys) and her viewers as they are getting the information they maybe need. In addition to that, Zoella have also taught people that "you can care about the way you look, and still be a feminist" -article by Vicky Chandler. Especially nowadays, feminism plays a big role in society and being able to inspire people as a feminist is amazing. However, some might argue that she educates young people in a way that they should take care of their appearance. An article written by Chloe Hamilton states that "the very fact that she tutors her young prodigies on how to get beauty and fashion... discredits her belief in that girls shouldn't worry about the way they look". Nevertheless, she never said that her videos are to educate young people to look a certain way, she is simply just sharing her knowledge about beauty and fashion and most importantly, she is only doing what she enjoys. Never in her video she said that 'in order to look pretty you must...' or 'if you don't dress like this...' , her videos act as a media to simply inspire others and maybe educate others about a certain product. Her videos benefit many people. Futhermore, the article continues to question on why she doesn't "encourage kids to spend their pocket money on books or days out with friends, rather than on the latest liquid eyeliner". Zoella doesn't only vlog about make-up or fashion. Her vlogging channel is actually filled with little adventures, such as walks at the beach, activities she spent with her friends or little project she makes to fill in her week. She has also been very smart and actually released a book, this would then encourage her fans to buy her book instead of buying expensive make-up. In conclusion, I think that Zoella is a positive role models for people. Her videos are child-friendly and they benefit a lot of sides. Her personality and how she behaves towards the viewers is also very soft and friendly. I know a lot of people who have no idea how to apply make-up but what to learn and by watching her videos and by experiencing how friendly she is, I feel that they can truly learn how to do it in a fun way! |
Who?
Zoella, also known as Zoe Sugg is a beauty YouTuber and also a vlogger. A vlog is basically a video blog. Zoella vlogs her daily life and uploads her vlogs on to her vlog channel in YouTube. Not only that, but she also has another YouTube channel which mainly focuses on beauty and fashion (what she is into). She began as an online beauty blogger and started her YouTuber career in 2009 which grew big. She has approximately 12 million subscribers on her channel in August 2017. Her other social platforms also grew big, her Instagram followers reached 11 million in August 2017 and she has approximately 2.5 million likes on her Facebook account, this shows how big she has grown over the past years.
During her fame in 2014, she decided to launch a book series called the 'Girl Online' . Her book has successfully capture the hearts of her fans and her sales broke the record of even J.K Rowling. Not only books, but she also launched beauty products under her name. Her 'bath and body' collection received the title the 'Biggest Launch of the Year'.
Furthermore, she has been nominated in various different awards and she has won most of them. In my opinion, her vlogs and videos have inspired many people and therefore over the past years she has gained many fans worldwide. Her videos are age-friendly, meaning she uses age-appropriate language. This would cause a great impact on her subscribers because it means that even little kids can watch her videos, which then explains why she has a lot of fans and subscribers.
During her fame in 2014, she decided to launch a book series called the 'Girl Online' . Her book has successfully capture the hearts of her fans and her sales broke the record of even J.K Rowling. Not only books, but she also launched beauty products under her name. Her 'bath and body' collection received the title the 'Biggest Launch of the Year'.
Furthermore, she has been nominated in various different awards and she has won most of them. In my opinion, her vlogs and videos have inspired many people and therefore over the past years she has gained many fans worldwide. Her videos are age-friendly, meaning she uses age-appropriate language. This would cause a great impact on her subscribers because it means that even little kids can watch her videos, which then explains why she has a lot of fans and subscribers.