A
Aerial Shot - A variation of a crane shot, usually taken from a helicopter. This is often used at the beginning of a film, in order to establish setting and movement. A helicopter is like a particularly flexible sort of crane - it can go anywhere, keep up with anything, move in and out of a scene, and convey real drama and exhilaration.
Antagonist - the character that opposes the protagonist. Basically, the villain.
Arc Shot - A movement moving in a rough semi-circle around the subject. Similar to a tracking shot. In some definition it means to tracking and dollying at the same time. For example, simultaneous side to side or in and out movement.
Aerial Shot - A variation of a crane shot, usually taken from a helicopter. This is often used at the beginning of a film, in order to establish setting and movement. A helicopter is like a particularly flexible sort of crane - it can go anywhere, keep up with anything, move in and out of a scene, and convey real drama and exhilaration.
Antagonist - the character that opposes the protagonist. Basically, the villain.
Arc Shot - A movement moving in a rough semi-circle around the subject. Similar to a tracking shot. In some definition it means to tracking and dollying at the same time. For example, simultaneous side to side or in and out movement.
B
Brief - Information provided by a client about the content and purpose of a media product.
Blog - Short for 'web-log' ; an online diary.
Billboard - A large, outdoor display board used to display advertising posters.
BAME Community - Black, Asian and minority ethics.
Brief - Information provided by a client about the content and purpose of a media product.
Blog - Short for 'web-log' ; an online diary.
Billboard - A large, outdoor display board used to display advertising posters.
BAME Community - Black, Asian and minority ethics.
C
Crane Shot - taken from a crane. Basically, tracking-shots-in-the-air. The cranecan move up, down, left, right, swooping in on action or moving diagonally out of it.
Construction - The way the advert has been put together. e.g camera angles and the use of different point of views.
Crane Shot - taken from a crane. Basically, tracking-shots-in-the-air. The cranecan move up, down, left, right, swooping in on action or moving diagonally out of it.
Construction - The way the advert has been put together. e.g camera angles and the use of different point of views.
D
Distribution - The process of making sure a feature or short is available to screen in a cinema or at a film festival ; the process by which films are made available on DVD.
Desk Top Publishing - Any software designed to allow a user to create magazines, posters or other print media online.
Distribution - The process of making sure a feature or short is available to screen in a cinema or at a film festival ; the process by which films are made available on DVD.
Desk Top Publishing - Any software designed to allow a user to create magazines, posters or other print media online.
E
Ethics - Media ethics deal with the specific ethical principles and standard of the mass media, including the internet.
Ethics - Media ethics deal with the specific ethical principles and standard of the mass media, including the internet.
F
Framing - The process by which a photographer, director or camera operator chooses what to include within a photograph or shot.
Form - An individual medium, e.g newspapers, television etc.
Feature (film) - A long-form film, usually produced to be shown commercially at the cinema and often between 80-180 minutes long.
Framing - The process by which a photographer, director or camera operator chooses what to include within a photograph or shot.
Form - An individual medium, e.g newspapers, television etc.
Feature (film) - A long-form film, usually produced to be shown commercially at the cinema and often between 80-180 minutes long.
G
Genre - Style or type of a media product.
Genre - Style or type of a media product.
H
Hand-held shots - When the camera is held in the operator's hands instead of using a tripod. This allows the camera operator to move in and out of scenes with greater speed. It gives a ragged effect. It is favoured by filmmakers looking for a gritty realism (eg Scorsese), which involves the viewer very closely with a scene.
Headline - The text at the top of a newspaper, magazine or website article which informs the audience about the content included within it.
Hybridity - A mix of two or more genres
Hand-held shots - When the camera is held in the operator's hands instead of using a tripod. This allows the camera operator to move in and out of scenes with greater speed. It gives a ragged effect. It is favoured by filmmakers looking for a gritty realism (eg Scorsese), which involves the viewer very closely with a scene.
Headline - The text at the top of a newspaper, magazine or website article which informs the audience about the content included within it.
Hybridity - A mix of two or more genres
I
Imperative (advertising) - The language of persuasion within advertising. Used to maximise the sales potential of a product or cause.
Intertextuality - Creating references to any kind of media using other media.
Imperative (advertising) - The language of persuasion within advertising. Used to maximise the sales potential of a product or cause.
Intertextuality - Creating references to any kind of media using other media.
J
Jingle - A short, catchy piece of music or song/phrase often associated with advertising and/or promotion and designed to embed a message in the minds of consumers.
Jingle - A short, catchy piece of music or song/phrase often associated with advertising and/or promotion and designed to embed a message in the minds of consumers.
K
L
Links (web) - Text or images on a website which, when clicked, take the user to a new web page either within the current website or in a new website.
Logo - A simple image used to identify a product or company.
Linear narrative - Narrative that works in one line.
Links (web) - Text or images on a website which, when clicked, take the user to a new web page either within the current website or in a new website.
Logo - A simple image used to identify a product or company.
Linear narrative - Narrative that works in one line.
M
Mise-en-scene - everything in the frame.
Mock-up - A rough version of a final outcome created as part of the pre-production process. Generally applied to print media but is also used when creating a websites.
Media conglomerate - Large multinational company with a range of media interests. evidencing concentration of ownership, e.g Walt Disney Company.
Mode of Address - The way a media product 'speaks' to its audience.
Mass audience - Large group with a lot of people.
MOBO - Musical of black origin
Multi-strand narrative - Focus around many characters
Mediation - The process everything goes through before it reaches an audience.
Mise-en-scene - everything in the frame.
Mock-up - A rough version of a final outcome created as part of the pre-production process. Generally applied to print media but is also used when creating a websites.
Media conglomerate - Large multinational company with a range of media interests. evidencing concentration of ownership, e.g Walt Disney Company.
Mode of Address - The way a media product 'speaks' to its audience.
Mass audience - Large group with a lot of people.
MOBO - Musical of black origin
Multi-strand narrative - Focus around many characters
Mediation - The process everything goes through before it reaches an audience.
N
Narration - A spoken voice over to describe action or link consequences. Used in TV programme, film, radio drama and cut-scenes in video games.
Niche audience/market - A relatively small segment of the audience or market with specific interests and tastes.
Non-linear narrative - When there's interruptions
Narration - A spoken voice over to describe action or link consequences. Used in TV programme, film, radio drama and cut-scenes in video games.
Niche audience/market - A relatively small segment of the audience or market with specific interests and tastes.
Non-linear narrative - When there's interruptions
O
OFCOM - The Office of Communications is a government-approved regulatory body that is responsible for ensuring that the communication and broadcasting industries in the UK operate fairly and competitively. Also protects the public from inappropriate or offensive material.
OFCOM - The Office of Communications is a government-approved regulatory body that is responsible for ensuring that the communication and broadcasting industries in the UK operate fairly and competitively. Also protects the public from inappropriate or offensive material.
P
Pans - A movement which scans a scene horizontally. The main object is usually positioned or kept in the middle. The camera is rotated to keep the object of focus in the middle of the frame or to allow the film to record a panorama.
Protagonist - the leading character.
Podcast - an audio-blog.
Passive audience - An audience that only observes and takes in a media text without interacting or responding to it.
PEGI - Pan European Game Information ; an organisation that judges what the age ratings should be for games.
Pans - A movement which scans a scene horizontally. The main object is usually positioned or kept in the middle. The camera is rotated to keep the object of focus in the middle of the frame or to allow the film to record a panorama.
Protagonist - the leading character.
Podcast - an audio-blog.
Passive audience - An audience that only observes and takes in a media text without interacting or responding to it.
PEGI - Pan European Game Information ; an organisation that judges what the age ratings should be for games.
Q
Qualitative research - Used to explore and gain an understanding of audience opinions and motivations.
Quantitative research - The collection of numerical data and statistics
Qualitative research - Used to explore and gain an understanding of audience opinions and motivations.
Quantitative research - The collection of numerical data and statistics
R
Regulation - Broadcast media are regulated by OFCOM (The Office of Communication)
Regulation - Broadcast media are regulated by OFCOM (The Office of Communication)
S
Segmentation - The division of audiences into segments and categories.
Semiotics - The use and study of sign systems and their meaning.
SFX - Special effects ; Graphics techniques that are applied to moving images to create specific effects.
Single-strand narrative - Focus around one character.
Selection - Some representation that have been selected.
Segmentation - The division of audiences into segments and categories.
Semiotics - The use and study of sign systems and their meaning.
SFX - Special effects ; Graphics techniques that are applied to moving images to create specific effects.
Single-strand narrative - Focus around one character.
Selection - Some representation that have been selected.
T
Tilts - A movement which scans a scene vertically, similar to a pan. This results in a similar motion to when someone is raising or lowering their heads to look up or down.
Tracking Shots - Sometimes called trucking or dolly shots. the camera follows a moving figure or object. The camera might be mounted on a car, a plane, or even a shopping trolley. A tracking shot may be a good way of portraying movement, the journey of a character for instance, or for moving from a long shot to a close-up, gradually focusing the audience on a particular object or character.
Teaser - a short trailer of about 10-30 seconds long. Usually linked in some way to the corresponding feature trailer.
Trailer - a short advert, usually shown before a feature film at a cinema screening. Usually lasts for about 60-120 seconds.
Tilts - A movement which scans a scene vertically, similar to a pan. This results in a similar motion to when someone is raising or lowering their heads to look up or down.
Tracking Shots - Sometimes called trucking or dolly shots. the camera follows a moving figure or object. The camera might be mounted on a car, a plane, or even a shopping trolley. A tracking shot may be a good way of portraying movement, the journey of a character for instance, or for moving from a long shot to a close-up, gradually focusing the audience on a particular object or character.
Teaser - a short trailer of about 10-30 seconds long. Usually linked in some way to the corresponding feature trailer.
Trailer - a short advert, usually shown before a feature film at a cinema screening. Usually lasts for about 60-120 seconds.
U
Unique users - A common measurement of the popularity of a website.
User-generated content - Any content created and distributed on a particular platform by a user of that platform
Unique users - A common measurement of the popularity of a website.
User-generated content - Any content created and distributed on a particular platform by a user of that platform
V
Visceral pleasure - A type of audience pleasure that is like a physical experience
Viral (advertisement) - The name given to any kind of promotion which spreads in the manner of a virus. It usually starts on the internet. It is often communicated via word-of-mouth.
Visceral pleasure - A type of audience pleasure that is like a physical experience
Viral (advertisement) - The name given to any kind of promotion which spreads in the manner of a virus. It usually starts on the internet. It is often communicated via word-of-mouth.
W
X
Y
Z
Zoom lenses - . the zoom lens tends to be jerky, making objects appear closer together than they really are. Zoom lenses are also drastically over-used by many directors (including those holding palmcorders), who try to give the impression of movement and excitement in a scene where it does not exist.
Zoom lenses - . the zoom lens tends to be jerky, making objects appear closer together than they really are. Zoom lenses are also drastically over-used by many directors (including those holding palmcorders), who try to give the impression of movement and excitement in a scene where it does not exist.