Magazines - Basic info.
IPSO (Independent Press Standards Organisation)
- The IPSO are independent regulators that monitor press standards. They take into account the actions that a magazine has conducted and gives the magazine an actions for their behaviour. Their job is to protect individual rights and maintain freedom of expression. They are financed by the Regulatory Funding Company which are funded by members of publication. If they don't exist and there is no regulation, the government has to step in and the last thing a magazine would want to be told is what they are allowed to put in their magazines and what they are prohibited from putting on their magazines.This might lead to politicians using the magazine as a source for a biased propaganda.
Masthead
- Clear bold font - the title (contains magazine brand/name)
--> the audience can easily recognise the brand.
Direct Address
- When the model on the cover is directly looking at its audience, so the audience can feel the connection. --> visual
- The use of the pronoun 'you'. This makes the audience want to read more. --> textual
Main Image
- Attracts not only primary audience but also secondary audience (the celebrity's fans)
Main Cover Line
- A text which stands out.
- Main selling line.
- Normally on the left because people read from left to right.
Linguistic Technique
- Interrogatives - makes the audience wants to respond.
- Exclamations
- Hyperbolic wording - makes the magazine unique
Puff
- Attracts the reader as they pop out.
- Usually a star-shaped icon.
Anchorage text
- Text about the model. (e.g their name)
- The IPSO are independent regulators that monitor press standards. They take into account the actions that a magazine has conducted and gives the magazine an actions for their behaviour. Their job is to protect individual rights and maintain freedom of expression. They are financed by the Regulatory Funding Company which are funded by members of publication. If they don't exist and there is no regulation, the government has to step in and the last thing a magazine would want to be told is what they are allowed to put in their magazines and what they are prohibited from putting on their magazines.This might lead to politicians using the magazine as a source for a biased propaganda.
Masthead
- Clear bold font - the title (contains magazine brand/name)
--> the audience can easily recognise the brand.
Direct Address
- When the model on the cover is directly looking at its audience, so the audience can feel the connection. --> visual
- The use of the pronoun 'you'. This makes the audience want to read more. --> textual
Main Image
- Attracts not only primary audience but also secondary audience (the celebrity's fans)
Main Cover Line
- A text which stands out.
- Main selling line.
- Normally on the left because people read from left to right.
Linguistic Technique
- Interrogatives - makes the audience wants to respond.
- Exclamations
- Hyperbolic wording - makes the magazine unique
Puff
- Attracts the reader as they pop out.
- Usually a star-shaped icon.
Anchorage text
- Text about the model. (e.g their name)
IPSO (Independent Press Standards Organisation)
- The IPSO are independent regulators that monitor press standards. They take into account the actions that a magazine has conducted and gives the magazine an actions for their behaviour. Their job is to protect individual rights and maintain freedom of expression. They are financed by the Regulatory Funding Company which are funded by members of publication. If they don't exist and there is no regulation, the government has to step in and the last thing a magazine would want to be told is what they are allowed to put in their magazines and what they are prohibited from putting on their magazines.This might lead to politicians using the magazine as a source for a biased propaganda.
Masthead
- Clear bold font - the title (contains magazine brand/name)
--> the audience can easily recognise the brand.
Direct Address
- When the model on the cover is directly looking at its audience, so the audience can feel the connection. --> visual
- The use of the pronoun 'you'. This makes the audience want to read more. --> textual
Main Image
- Attracts not only primary audience but also secondary audience (the celebrity's fans)
Main Cover Line
- A text which stands out.
- Main selling line.
- Normally on the left because people read from left to right.
Linguistic Technique
- Interrogatives - makes the audience wants to respond.
- Exclamations
- Hyperbolic wording - makes the magazine unique
Puff
- Attracts the reader as they pop out.
- Usually a star-shaped icon.
Anchorage text
- Text about the model. (e.g their name)
- The IPSO are independent regulators that monitor press standards. They take into account the actions that a magazine has conducted and gives the magazine an actions for their behaviour. Their job is to protect individual rights and maintain freedom of expression. They are financed by the Regulatory Funding Company which are funded by members of publication. If they don't exist and there is no regulation, the government has to step in and the last thing a magazine would want to be told is what they are allowed to put in their magazines and what they are prohibited from putting on their magazines.This might lead to politicians using the magazine as a source for a biased propaganda.
Masthead
- Clear bold font - the title (contains magazine brand/name)
--> the audience can easily recognise the brand.
Direct Address
- When the model on the cover is directly looking at its audience, so the audience can feel the connection. --> visual
- The use of the pronoun 'you'. This makes the audience want to read more. --> textual
Main Image
- Attracts not only primary audience but also secondary audience (the celebrity's fans)
Main Cover Line
- A text which stands out.
- Main selling line.
- Normally on the left because people read from left to right.
Linguistic Technique
- Interrogatives - makes the audience wants to respond.
- Exclamations
- Hyperbolic wording - makes the magazine unique
Puff
- Attracts the reader as they pop out.
- Usually a star-shaped icon.
Anchorage text
- Text about the model. (e.g their name)
Tatler - the basics
- 80,000 circulation
- 169,000 - readership conducted by primary research
- A/B category audience
- Average age is 41 (40% are 45+)
- Not age specific but more class specific.
- Average household income £261, 572
- Print/digital
Uses vertical integration
(1) Advance publications
- conglomerates
- condenaste - parent.
(2) Tatler publishing co. - subsidary
(3) Printer/production
(4) Distribution/circulation
- It all happens under the same company.
- Finance is controlled.
Horizontal integration
- Production company working together.
- The outside involved.
- 169,000 - readership conducted by primary research
- A/B category audience
- Average age is 41 (40% are 45+)
- Not age specific but more class specific.
- Average household income £261, 572
- Print/digital
Uses vertical integration
(1) Advance publications
- conglomerates
- condenaste - parent.
(2) Tatler publishing co. - subsidary
(3) Printer/production
(4) Distribution/circulation
- It all happens under the same company.
- Finance is controlled.
Horizontal integration
- Production company working together.
- The outside involved.